The First Online School For Local Business Owners

Learn the principles. Build your presence. Stay rooted in community.

Who We Are

Our Curriculum

Coming Soon

Social Media for Local Businesses: Building Foundations

This cohort guides local business owners through the essentials of building a social media presence that drives real engagement and foot traffic. You’ll learn how to:

  • Set up and optimize social media profiles for discoverability and conversion

  • Identify and reach your target audience in your local community

  • Develop a simple, repeatable posting schedule

  • Create content that highlights your brand, products, or services

  • Understand metrics that matter for local engagement

By the end of this cohort, you’ll have a clear plan to consistently share content that connects with your customers and supports your business goals.

Collaborative Cohort

Coming Soon

Filming & Posting for Local Brands and Creators

This course focuses on the practical side of content creation for local businesses. You’ll learn how to:

  • Film and edit videos and photos using simple tools and your phone

  • Turn everyday business moments into engaging content

  • Use captions, hashtags, and local tags effectively

  • Organize and batch content to save time

  • Build confidence in presenting your business online

By completing this course, you’ll be able to consistently create professional-looking content that communicates your brand and engages your local audience.

Self-Paced Course

How the school works

01
Learn the foundations

We start with the core principles of social media and storytelling — so you understand why things work, not just what to post.

02
Apply what you’ve learned to your own brand

You’ll build systems, content, and strategy that fit your business, your capacity, and your community, not someone else’s formula.

03
Grow with support

Through live guidance and a shared cohort, you’re not figuring it out alone. You’ll get feedback, clarity, and momentum as you go.

Founder + Lead Instructor

Sara Weiler

A multidisciplinary creative with experience in social media marketing, design, filmmaking, and visual storytelling. Sarah’s approach combines Bauhaus principles with modern creativity, encouraging students to experiment, think critically, and refine their artistic voice.

Why Learn Here?

  • Personalized mentorship in small cohorts

  • Hands-on, project-based learning

  • A focus on experimentation and creative problem-solving

This school was built with local communities in mind — starting in Albuquerque.

Because strong brands aren’t built in isolation.

They’re built in relationship with the people around them.